We love, help & invest in early-stage consumer brands
We’ve backed some of the world's best brands
Tails
Personalised pet products catered to your dog's breed and health conditions straight to your door
Tony's
Delicious, exploitation-free chocolate
Runna
Digital personalised running coach
Deliveroo
Premium restaurant food straight to your door
innocent
Fruit juice company our founders ran and sold to Coca-Cola in 2013 for $700m+.
Wild
Sustainable, natural deodorants and personal care products
Oatly
Oat based alternatives to dairy products
What3Words
3 words per spot, a better system than coordinates for mapping the world
Papier
Personalised stationery
Skin + Me
Personalised, prescription skincare
About Us
JamJar is an early stage European consumer VC set up and run by the founders of innocent.
Our team knows what it takes to build huge consumer brands.
What we look for:
People
A complementary team, who have proven they can ruthlessly prioritise.
Product
A product that consumers love, with strong early metrics.
Potential
High exit potential, which can reach a £250m+ valuation.
Criteria
We find the best big brands of tomorrow, across the UK & Europe, invest early and help.
You need to be:
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Capable of £250m+ exit
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Raising £0.5m-£5m
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Based in Europe (global expansion encouraged 😊)
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Early stage (not pre seed and we can go later for the right opportunities..)