Team | JamJar

Adam Balon

Partner

Formerly innocent co-CEO & sales director who led the international expansion to exit. Ex McKinsey and former Virgin marketing manager.

Jon Wright

Partner

Previously co-CEO and COO of innocent, behind much of the process and operations still in place there today. Ex Bain Consultancy.

Katie Marrache

Partner

Ex innocent commercial team and before that looked after James Caan’s consumer investments.

Richard Reed

Partner

Was co-CEO of innocent who led on brand identity for 15 years. Came from advertising account handling at BMP.

Kirsty Macdonald

Principal

Joined 2015. Ex Unilever doing marketing and customer analytics for a host of well respected brands.

Emily Bullman

Investor

Joined 2023. Previously in consumer investing at True Global. Leads on Health & Beauty, travel, lifestyle and leisure.

Sophie Luck

Investor

Joined 2023. Formerly at Felix and Burda. Leads on Food & Beverage and pets.

Victoria Imerelli

Investor

Joined 2021. Previously in operations and editorial at The Business of Fashion.

Jonathan Burt

Head of Finance

Joined 2022. Chartered Accountant and seasoned financier.

Camilla Ford

Investment Researcher

Joined 2016. Previously worked in PR and property.

Lucy Paget

EA & Operations Manager

Joined 2020. Came to us from Numis Securities.

Emily Pope

EA to Founders

Joined 2024. Previously worked at Galvan London and Conde Nast Entertainment.

Lucy Moon

PA to Founder

Joined 2024. Previously at creative comms agency Mission.

Hannah Gunn

EA & Office Manager

Joined 2024. Came to us from Candy Kittens.

Loria Boban

EA & Office Manager

Joined 2024. Previously at The Guardian.

Our team is made up of experienced founders and investors, passionate about championing the brands of tomorrow.

Three of our four Founders set up innocent drinks from a market stall in 1999. 15 years later they sold it to Coca-Cola for over $700m. When they were raising venture money everyone said no… eventually one angel gave them a break. They created JamJar Fund in just two days after leaving innocent in 2013 to back and support the next generation of entrepreneurs.